We’ve all heard the old saying “fake it till you make it,” but is that really the advice you should be taking? Today, the market is on to all the cheap tricks marketers have used for ages. Most of the can spot a fake guru coming from a mile away. These days, claiming to be something you’re not can blow up in your face and expose you to the whole world. So, you’re not an expert, but you’re better than most people at the thing you do. How do you sell yourself to the right people without faking the funk? That’s what this week’s episode is all about. Join Landon Porter as he explains:
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