Throwing Rocks at Gurus

The best way to gain an audience is to take shots at someone who already has one. Rappers do this all the time, and it always works out great for them.

So why not apply it to your business model? Being divisive will get you some attention. But is it the right kind of attention? Are the gurus telling you the whole story when they say you need to pick an enemy and start throwing rocks at them?

Is there a better way? 

This week’s podcast is all about that. Landon gives his thoughts on why you shouldn’t listen to those gurus. Then he tells you why you shouldn’t listen to him either. Confused yet? Good, you should be. It’s a nuanced issue and people screw it up way too often. 

Tune in and you’ll discover:

  • The best way to get ahead in your niche
  • What causes infighting in movements
  • How you look to others when you’re overly opinionated
  • The hidden danger social media can present to your brand
  • How to remain humble while still being a strong leader
  • Why you should NEVER join in on dog piles
  • How to tell who’s faking it and who’s actually making it on Facebook
  • The one type of person you should never tie your brand to
  • The best way to plant your flag without starting a war
  • Why you should never talk people into seeing things your way
  • How turning away clients can actually save you money
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.