You’ve got a pretty good idea of who you want to work for. You’ve narrowed them down to name, age, gender, and profession. You even went through an exercise to flesh out things like their hobbies, their values, and their day to day lifestyle. So why do you keep getting stuck with clients you can’t stand working with?
It’s because the old way of defining your ideal client doesn’t work anymore. Truth is, it never really worked all that well, to begin with. But it was the best we had. Now, there’s a better way.
This week’s episode is all about that better way. You’ll discover:
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