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Establishing Authority, Effectively and Authentically

So, you’re pretty good at what you do, but you don’t feel comfortable claiming to be the best there is… sound familiar?   Problem is, if you don’t claim your spot at the top, you feel like nobody will take you seriously. But, if you do claim the top spot, you’ll feel like an imposter and it’ll probably come back around and bite you in the ass. So, what do you do?   This week’s episode dispels the old myth of “fake it til you make it” while giving you a much better way to go about getting clients.   Tune in and you’ll discover:

  • How to accurately rank your own expertise level
  • Do you need celebrity status to be perceived as an authority?
  • How to pick which media platforms to leverage
  • How to get clients when nobody knows who you are
  • Which clients will be the most receptive to hiring you at your current level of expertise
  • The best way to reach out to cold prospects (Yes, it’s okay to do it, if you do it this way)
  • How to get cold prospects reaching out to you
  • and more

Listen Now.

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