Category Archives for Podcast

The Psychology of Buying

Have you ever went out of your way to get a new client, only to realize you just invited a nightmare into your life?   One of the biggest reasons we lose our passion for business is hooking up with the wrong clients and customers. Working for the wrong people can make your life a living hell. But most of us feel like we don’t have a choice.   Maybe we can’t find enough leads. Maybe we can’t afford to say “no”. Maybe we just suck at seeing the red flags before taking on a bad client blows up in our face. I know I’ve felt each one of these things in the past.   Not to worry, Landon has you taken care of.   In this week’s episode, we cover:  

  • The difference between persuading and manipulating
  • Why people like to buy but hate being sold to
  • How to find out where your ICA is in their buying journey
  • Why buyers have more power then marketers in the modern world
  • Why authentic personality is so important today
  • How to work with only the perfect-for-you people
  • And how this all works for push marketing as well as pull marketing

You don’t want to miss this one.

What is Core Influence?

The conversation you have with yourself is the most important one you’ll have all day.   As entrepreneurs, we can be our own biggest obstacle. Not just because of self-doubt. But because of a whole slew of other internal dialogs, we might be having. So how do we overcome the enemy in the mirror?

  • This week’s podcast explains:
  • What’s really holding you back from getting what you deserve
  • The effects of internal conflict
  • How to train your Inner-5-Year-Old
  • How to handle negative outside influence
  • How to believe success into existence ( no, not in a woo-woo way)
  • What living in the past does to your future
  • And more

Tune in and discover how to finally get over yourself.

How to Max Out Your Social Currency

Before others feel comfortable hiring you, they need to first feel like they know, like and trust you. There needs to be an emotional bank account between the two of you. And you need to make the right kind of deposits before trying to withdraw.   So, how do you do that?   This week’s episode is all about maxing out your social currency with your marketplace. Get the most return for your social media investment by following this simple formula.   You’ll discover:  

  • How to get attention on social media
  • What’s the difference between social acuity and social currency?
  • Can everybody pick up on social cues like others?
  • What to do if you don’t have the best social skills
  • How to ensure your social media posts get attention and shares
  • The easy way to get clients from forums and facebook groups
  • How to get other people to sing your praises for you
  • and more.

  But only if you tune in to this week’s episode of the Sales Gorilla Podcast

Discovering Your Genius Zone

Smart people tend to start their own businesses. That same level of intelligence often does them in. Sometimes, we can be too smart for our own good.   We think we can take on everything. We pride ourselves on learning every aspect of our business. We pinpoint our weaknesses and we work hard to improve them. But is this what works when it comes to building a business?   You might be surprised, but this very way of thinking has destroyed more small businesses than almost anything else. It keeps you from finding your Genius Zone, and thus, kills your chance at business success.   What should you do instead? Listen to this week’s episode of Sales Gorilla podcast to find out.

The True Art of Not Giving a Fuck

Clients can smell desperation like a dog smells fear. It reeks, and when they smell it, they run the other way.   So, how do you attract new clients, even when you have none to fall back on?   Positive indifference, that’s how.   This isn’t just faking confidence. It’s not a douchecanoe tactic like the Take Away” offer. It’s just being honest in your sales process in a way that helps you close high ticket clients like it ain’t no thing.   Want that for your business?   Listen to this episode.

What the Hell is Social Acuity?

You’ve got two ears and one mouth. That means you should listen twice as much as you talk. Or, at least, that’s how the old saying goes. But is there any truth to this when it comes to making sales?   We’ve all heard the ABC sales method; Always Be Closing. But what if there was a better way? What if, instead of always being the person talking at your prospect, you took some time to listen?   It sounds crazy, I know, but hear me out. Pick Up Artists know this secret. The best sale people know this secret. Newbie sales people and business owners almost never do.   What is the secret I speak of? It’s the secret of Social Acuity. And if you want to know more about it, you’ve gotta check out this week’s episode of the Sales Gorilla Podcast.

Who is Your Ideal Client Avatar?

Nobody wants to take on clients that suck. So, why do so many people do it?   Sometimes we take people on because we need their money. Sometimes we take on the wrong people because we don’t know who the right people are. Sometimes we end up doing things we hate to do, but that’s what the client wants from us. Does any of this sound familiar?   What if there was a way to only take on the perfect for you clients. What if they paid you what you wanted to have you do what you love doing? How could you define these people and pull them into your world?   Wanna stop wasting time with people you hate working with? Listen to this week’s episode and find out how.  

Know, Like and Trust… A Legit How To

All other things being equal, people buy from those they trust the most. If it’s the right fit and they can afford it, all objections come down to trust. Do they trust you? That’s the million dollar question.   So, how do you gain trust in the modern marketplace? With buyer skepticism at an all-time high, how do you set yourself apart from all the scammers and charlatans out there? How do you connect with people on a real level, without having to fake it till you make it?   Your market’s BS meter is hyper tuned. This is how you win.

Welcome to the Relationship Economy

The world has changed. What worked yesterday in marketing is falling on deaf ears today. In fact, most of it will turn your market off.   You have to be more personal. You have to build relationships. You have to be more real. And all of that can take a lot more work than traditional marketing techniques. So, are you just SOL?   Not even close.   Landon breaks down some super simple and effective ways to reach your market, build trust with them, and not go crazy while doing it. Wanna learn how? Listen to this week’s episode.

You Don’t Have a Sales Problem… It’s This Other Thing

So, you’ve got a hot lead. Or, at least you think you do. You get them on the phone, you pitch your service perfectly, and they flat out reject you. But you’re not gonna give up that easy.   So, you go back to the drawing board, you reconstruct your whole pitch, and you do the whole thing over again…. And you get the same result.   It’s frustrating, ain’t it.   Maybe the problem isn’t with your sales pitch. Maybe it’s this other thing. List to this week’s episode to find out what.