Category Archives for Podcast

The Secret of Client Creation

What if you could manifest more business out of thin air, without having to go out and prospect for new clients? How much better would your life be?    Even the most successful people get burnt out; finding clients, doing the work, finding more clients. It’s enough to make you want to throw in the towel and go back to your corporate slave job. But it doesn’t have to be.   There’s a pile of money sitting on the table, waiting for you to claim it, if you can only see it. Thankfully, Landon’s here to point it out for you.   Tune in and discover:

  • How to get off the hamster wheel of chasing new clients
  • Why having more clients is actually killing your business
  • How to max out the customer lifetime value of the clients you already have
  • New ways to max out your genius zone
  • How to make money for things you don’t even do
  • Proof that you’re spending too much time going after the wrong clients
  • The best way to guarantee people will spend more money with you
  • How common eating patterns can bring you more sales (this one is weird but powerful)
  • And more

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Don’t Build Your Business on Quicksand

You’ve built what you thought would be a wildly successful business, but nobody’s buying. You promote on all the right channels, but nobody’s paying attention. You have no idea what went wrong. All you know is that you feel like giving up and never trying again.   You’re not alone. 80% of businesses fail in the first five years. Most of them fail because they made one or two minor mistakes when they laid the foundation for their businesses. This is commonly known as “building your business on quicksand”. Make one of these simple miscalculations and get ready for a painful defeat. Avoid them in advance and it’s almost impossible to fail.   Tune in this week and discover:

  • 3 foundational components for building a successful business
  • Why people don’t care about future problems
  • How to get the attention of your market
  • When the best time to start advertising is
  • The best platform to be advertising on
  • How to make the perfect deal (without all the slimy sales tactics)
  • What to do if your market isn’t biting
  • And more

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Money Gettin’ – It’s Simple – Stop Complicating It

So many entrepreneurs run themselves ragged chasing down clients and customers. They try everything under the sun, searching for the one idea that’ll solve all their financial problems. They make getting clients and money a lot more complicated than it has to be. Sound familiar?   If you’re still stuck in the hamster wheel – running your ass off and not getting anywhere – this is the reason why. You haven’t figured out the two things you have to do before you set out to make money or attract new clients. These two things involve 3 steps and they make all the difference in the world.   This week, Landon reveals:

  • How to make sure your business idea will be sustainable before you dump a bunch of time and money into it
  • Why you have to niche down if you want to succeed
  • 3 things you have to ensure before you pick a market to serve
  • The biggest reason why specialists make more money than generalists do
  • How to get people desperate to pay you more
  • Why chasing money is causing you to lose money
  • How to find the things your clients are willing to pay you the most for
  • Why your sales message should involve more listening than pitching
  • And more

Don’t wait. Listen to this one NOW.

Money Mindset

You’ve probably heard these sayings before: “Money isn’t everything,” “Money can’t buy happiness,” and my personal favorite “Money is the root of all evil.”   Well, let me ask you this; if you walked around talking about how much you hated men all day, how likely would a man be to stick around and be a part of your life? If you talked all day about how horrible women are, how likely would one want to become your wife if she heard you? If you’re constantly telling the universe that something isn’t important to you, how likely is the universe to deliver it to you?   Now, if you’re like me, you’re thinking to yourself that this is just a bunch of woo-woo nonsense. I don’t blame you. But there is some science behind it.   Join us on this week’s episode and discover:

  • Why poor people tend to stay poor
  • Where and when your bad programming began (and how to undo it)
  • The truth about why Donald Trump is filthy rich
  • Why working harder alone will never make you more money
  • The real reason money always eludes some people
  • How to break through your self-imposed glass ceilings
  • The underlying conflict that keeps most people in constant struggle mode (and how to overcome it)
  • How your expectations set your realizations
  • And more

Tune in now.

Building a Self-Sustaining Culture

One of the best ways to bring in a steady flow of clients is to build a culture around what you do. But it can be a lot of work, and not everybody can do it. And even if you can do it, making it last for any substantial amount of time can prove impossible.   If you’re a member of the Jungle, you know what Landon and Ash have pulled off is nothing short of phenomenal. But how do they do it and how do they keep it going?   This week, Landon reveals some of his closely guarded secrets, including:

  • Why your business needs a mission (not just a mission statement)
  • The biggest reason most communities get led astray
  • The one thing most leaders get wrong
  • Why you need to slaughter the sacred cows in your industry
  • How revealing a secret can make you more attractive
  • Why you should never pick fights with other leaders in your field
  • How to keep people following you for the long run
  • The power of insider baseball (why you need your own language)
  • What biker gangs, fight clubs and housewives all have in common
  • What to do when your movement grows beyond the leader
  • And a lot more

Tune in now.

Developing Relationships with People Out of Your League

Developing Relationships with People Out of Your League   They say you are the average of the five people you spend the most time with. To up your net worth, you’ve gotta up your network. But how do you build relationships with people who have nothing to gain from letting you in?   This is a problem that plagues a lot of business owners out there. But we’ve found a couple of hacks to help you overcome this value hurtle.   Tune in and discover:  

  • Why so many entrepreneurs get stuck in their comfort zone
  • How to level up your existing inner circle
  • What to do when your old circle is holding you back
  • How to feel comfortable with people who earn more than you
  • 5 simple questions to raise your self-esteem
  • How to find your best leverage point for building new business relationships
  • 3 steps to take bolder actions
  • and more

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A.B.E (Always Be Evolving)

The world is evolving. If you want to keep up, you’d better be evolving too.   There is so much opportunity out there, but most people are letting it just slip by. Big businesses are going the way of the dinosaur. If you know how to evolve, you can be what replaces them.   This wee, Landon covers:

  • The 4 steps you need to evolve in your business
  • How to break through any ceiling
  • Why you should never get comfortable in your business
  • How self-esteem is vital to your success (for both you and your clients)
  • What free education is really worth in the information age
  • How to get people to pay you for something they can find for free, elsewhere
  • Why consuming more information WON’T get you further ahead
  • The biggest similarity between science and business
  • Why life lessons often prevent us from succeeding in life
  • And more

Listen now.

Client Getting: Back to the Basics

People overcomplicate things. It’s what we do.   We scattershot our attention in 100 different directions. We chase after 100 different marketing ideas. And we run ourselves out of energy while we do it.   There’s got to be a better way.   Landon helps you simplify your strategy and get back to basic’s in this week’s episode.  

  • The only two things you need to get more clients
  • Why most marketing tactics are losing you sales
  • The biggest difference between customers and clients
  • The missing link in most people’s sales funnels
  • What questions to ask on a sales call if you want to close high ticket clients
  • How to attract the right kinds of leads
  • The four pieces of a no-brainer sales conversation
  • The two REAL reasons you’re not getting as many sales as you should
  • And more

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Selling Against Your Competition

If you’re selling something worth selling, you’re not gonna be the only one out there, selling it. After all, if there’s a market, you’re going to have competition. And chances are, some of your competition will be killing it.   So, how do you turn a Red Ocean into your own private Blue Ocean? How do you use the fact that you’re not the only one out there into a reason to buy from you? How do you sell against your competition?   Join Landon as he breaks down:

  • How to thrive, even in shark-infested waters
  • Why you shouldn’t try to be like your competition
  • How to set yourself up as better than the best in your market
  • Why you should NEVER call out your competition by name (or should you?)
  • The easiest way to establish your own market
  • How to charge more than your competition and have people happy to pay it
  • What kind of professionals get paid the most.
  • Why getting more clients can actually be bad for your business
  • The one thing that’s more important than what a client can pay
  • And a whole lot more

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Why You Should Never Put Your Clients on a Pedestal

When you put someone up on a pedestal, they have no choice but to look down on you. This is doubly true of clients. But, if you’re trying to deliver world-class service, how do you do that without giving them all the power in your relationship?   That’s what this week’s podcast is all about.   Landon reveals:

  • Why underpromising and overdelivering might be hurting you
  • How to avoid being treated like a doormat in your client/provider relationship
  • How putting people on a pedestal sets THEM up for failure
  • Why we do this in the first place (and what to do instead)
  • What to do when other people place you on a pedestal
  • How “hero worship” is holding you back in your business
  • The biggest misconception you have about your clients (and how to fix it)
  • Why you should go after bigger clients than you think you deserve
  • Which type of people you should never do business with
  • And more

Listen Now.