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Category Archives for Podcast

Developing Relationships with People Out of Your League

Developing Relationships with People Out of Your League   They say you are the average of the five people you spend the most time with. To up your net worth, you’ve gotta up your network. But how do you build relationships with people who have nothing to gain from letting you in?   This is a problem that plagues a lot of business owners out there. But we’ve found a couple of hacks to help you overcome this value hurtle.   Tune in and discover:  

  • Why so many entrepreneurs get stuck in their comfort zone
  • How to level up your existing inner circle
  • What to do when your old circle is holding you back
  • How to feel comfortable with people who earn more than you
  • 5 simple questions to raise your self-esteem
  • How to find your best leverage point for building new business relationships
  • 3 steps to take bolder actions
  • and more

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A.B.E (Always Be Evolving)

The world is evolving. If you want to keep up, you’d better be evolving too.   There is so much opportunity out there, but most people are letting it just slip by. Big businesses are going the way of the dinosaur. If you know how to evolve, you can be what replaces them.   This wee, Landon covers:

  • The 4 steps you need to evolve in your business
  • How to break through any ceiling
  • Why you should never get comfortable in your business
  • How self-esteem is vital to your success (for both you and your clients)
  • What free education is really worth in the information age
  • How to get people to pay you for something they can find for free, elsewhere
  • Why consuming more information WON’T get you further ahead
  • The biggest similarity between science and business
  • Why life lessons often prevent us from succeeding in life
  • And more

Listen now.

Client Getting: Back to the Basics

People overcomplicate things. It’s what we do.   We scattershot our attention in 100 different directions. We chase after 100 different marketing ideas. And we run ourselves out of energy while we do it.   There’s got to be a better way.   Landon helps you simplify your strategy and get back to basic’s in this week’s episode.  

  • The only two things you need to get more clients
  • Why most marketing tactics are losing you sales
  • The biggest difference between customers and clients
  • The missing link in most people’s sales funnels
  • What questions to ask on a sales call if you want to close high ticket clients
  • How to attract the right kinds of leads
  • The four pieces of a no-brainer sales conversation
  • The two REAL reasons you’re not getting as many sales as you should
  • And more

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Selling Against Your Competition

If you’re selling something worth selling, you’re not gonna be the only one out there, selling it. After all, if there’s a market, you’re going to have competition. And chances are, some of your competition will be killing it.   So, how do you turn a Red Ocean into your own private Blue Ocean? How do you use the fact that you’re not the only one out there into a reason to buy from you? How do you sell against your competition?   Join Landon as he breaks down:

  • How to thrive, even in shark-infested waters
  • Why you shouldn’t try to be like your competition
  • How to set yourself up as better than the best in your market
  • Why you should NEVER call out your competition by name (or should you?)
  • The easiest way to establish your own market
  • How to charge more than your competition and have people happy to pay it
  • What kind of professionals get paid the most.
  • Why getting more clients can actually be bad for your business
  • The one thing that’s more important than what a client can pay
  • And a whole lot more

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Why You Should Never Put Your Clients on a Pedestal

When you put someone up on a pedestal, they have no choice but to look down on you. This is doubly true of clients. But, if you’re trying to deliver world-class service, how do you do that without giving them all the power in your relationship?   That’s what this week’s podcast is all about.   Landon reveals:

  • Why underpromising and overdelivering might be hurting you
  • How to avoid being treated like a doormat in your client/provider relationship
  • How putting people on a pedestal sets THEM up for failure
  • Why we do this in the first place (and what to do instead)
  • What to do when other people place you on a pedestal
  • How “hero worship” is holding you back in your business
  • The biggest misconception you have about your clients (and how to fix it)
  • Why you should go after bigger clients than you think you deserve
  • Which type of people you should never do business with
  • And more

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How to Follow up with Prospects Without “Chasing People”

You’ve heard the old saying; the fortune’s in the follow up. But how do you follow up with people, without coming off as needy?   Too many people let the fear of “chasing away” their prospects prevent them from following up. If you’re doing this, you’re losing out on opportunities. Most people are busy and you might fall down the memory hole. Others need to know you’re serious before they’ll work with you. Either way, you need to be following up with your leads.   So, how do you follow up without being perceived as bothersome or needy? Wha’s the proper way to follow up with people that respects their needs and yours? How do you keep the conversation going without being pushy or turning them off?   All these questions and more will be answered in this week’s episode of the Sales Gorilla Podcast.

How to Build Boundaries in Relationship Marketing

Nobody wants to be a doormat. So, how do you underpromise, overdeliver, and avoid being walked all over by your clients?   This week is all about setting up healthy boundaries in your relationship marketing strategy.   Landon goes balls deep into:

  • How to avoid being undervalued by your market
  • Why your values need to be clear when setting your boundaries
  • How to appear accessible without sacrificing your private time
  • Why it’s a bad idea to be on every social media platform and answer every email
  • 2 reasons why you should never put your clients up on a pedestal
  • How to set expectations from day one in your relationship with a new client (without having them fire you before you even start)
  • And More

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How to Start a Cult(ure) Around Your Brand

Being perceived as a leader is almost non-negotiable when it comes to building a client based service. If your clients don’t see you as a leader, good luck getting them to pay you.   So, are there any shortcuts to gaining leader status in the eyes of your clients? Does having a community help position you as a better leader? Can you learn something from cults when it comes to building a culture?   The answer to all these questions is yes. And in this week’s podcast, Landon breaks it down for you in a no-BS way you’ve come to love and respect from him.   He’ll show you:

  • How to pick your common ground
  • Why you need insider phrases
  • How to indoctrinate people into your culture
  • Which kinds of people to let (and which kind to keep out)
  • Why people are attracted to culture
  • Why you also need a common enemy
  • How to get people to rally around you
  • What to do if you struggle with being a leader
  • And more

Listen now.

How to Rebuild When Your Business Bottoms Out

It’s every business owner’s worst nightmare.   You put years of blood, sweat, and tears into building your dream. And now, after all that hard work to get it off the ground, it’s starting to look like everything might come crashing down on you. For 9 out of 10 entrepreneurs, this is the sad reality.   So, what do you do when your business bottoms out on you, when the sales start drying up? More importantly, how do you build a business that doesn’t have to worry about this happening in the first place?   Tune in this week to discover:

  • How to determine what went wrong
  • What to do if you’ve exhausted your market
  • Why a continuity program might actually be losing you sales
  • What to do when the market rejects your offer
  • How to figure out if your service or product will be profitable
  • 5 questions to ask yourself before you craft your offer
  • 3 key points of market research that can make or break your business
  • Why you’re completely wrong about Henry Ford and Steve Jobs
  • And a lot more

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Establishing Authority, Effectively and Authentically

So, you’re pretty good at what you do, but you don’t feel comfortable claiming to be the best there is… sound familiar?   Problem is, if you don’t claim your spot at the top, you feel like nobody will take you seriously. But, if you do claim the top spot, you’ll feel like an imposter and it’ll probably come back around and bite you in the ass. So, what do you do?   This week’s episode dispels the old myth of “fake it til you make it” while giving you a much better way to go about getting clients.   Tune in and you’ll discover:

  • How to accurately rank your own expertise level
  • Do you need celebrity status to be perceived as an authority?
  • How to pick which media platforms to leverage
  • How to get clients when nobody knows who you are
  • Which clients will be the most receptive to hiring you at your current level of expertise
  • The best way to reach out to cold prospects (Yes, it’s okay to do it, if you do it this way)
  • How to get cold prospects reaching out to you
  • and more

Listen Now.

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