Category Archives for Featured

How to Deal With Uncontrollable Clients

Most of us leave or corporate jobs because we want to be in control of our own destinies. We’re tired of controlling bosses and oppressive work environments. We venture out on our own and find we end up having the same control struggles with our clients… Did we jump out of the frying pan and into the fire? If you’ve taken on a client and felt like they were a control freak, this episode is for you. If you feel like your own desire for control and order has spoiled client relationships in the past, this episode is for you. If you’re struggling for control over your business and you just want some peace in your life, this episode is for you. 

In this week’s podcast, Landon reveals:

  • Why trying to control your clients is a losing proposition
  • The only two things you really have control over
  • The reason most selling systems actually lose you sales
  • Why “overcoming objections” is a waste of your time and energy
  • How clients are a lot like cranky 2-year-olds
  • What to do when a client has too much control of you
  • How to set boundaries and maintain healthy relationships with people
  • The biggest reason you MUST get over your fear of rejection
  • What it means when a client is a control freak (and why you should avoid them at all costs)

Listen Now.

And here’s a link if you’re looking to book an interview.

Reaching Out vs Attraction Messaging

Is it better to go out and get new clients, or have them come to you? Truth is, both ways have their pros and their cons. If you’ve been following the ways of the Jungle, you know how to start conversations with ease. It’s also likely that your inbox is flooded with people wanting to talk to you about your thing. Each of these requires a different approach. 

Tune in this week and you’ll discover:

  • What’s better, reaching out or attracting people
  • How to pre-qualify people and avoid wasting time
  • Why “more leads” isn’t really what you need
  • How to build a pipeline of perfect prospects
  • What to do when your leads play hard to get
  • Why you should never waste your time on cold-calling
  • The real reason you should never ghost a prospect
  • How to let the wrong fit people down easy
  • The downside of being flooded with leads
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

Is Now the Time for You to Create an Online Course?

The promise of an online course appeals to most entrepreneurs out there. Make it once and sell it over and over again. Position yourself as an authority. Have a great way to capitalize on people who aren’t yet ready for your higher-ticket offer. All the gurus do it. They all encourage you to do it. Obviously it’s a great idea… right? Maybe not. At least, not for everybody. For a lot of business owners and service providers, making a course is just another bright, shiny object. It’s a way to waste a lot of time and money on something that will never gain traction. Worse, it might tarnish your brand, rather than add to it. This week’s episode is all about that.

Tune in and you’ll discover:

  • What makes the most sense for your personality
  • The biggest drawback to creating a course
  • Why not all services can be productized
  • When it makes sense to turn your knowledge into a course
  • Why it’s not always an “either/or” situation
  • How to make a product and service work together
  • The parts of your business that should NEVER be made into an online course
  • The main question you need to ask yourself before you even think about creating an info-product
  • Why the best inspiration comes from frustration
  • How to know if you should even create a course for your business
  • Why you shouldn’t sell your service to everyone who bought your course
  • And a lot more

Is making a course the right thing for your business? Listen now to find out.

And here’s a link if you’re looking to book an interview.

The Silky Smooth Way to Transition Into Your Offer

Tired of beating around the bush with your prospects and leads? Not sure how to transition into an offer without sounding awkward and salesy? Worried that you didn’t strike while the iron was hot? If this describes you, chances are you’re missing out on a ton of opportunities. Not to worry, we got you covered. This week’s episode is all about how to transition into your offer when you’re talking to a prospect. But here’s the secret… it’s not about what you say, it’s about what you ask. After you hear this episode, that’ll make perfect sense. 

You’ll also find out:

  • Why all those sales scripts aren’t working for you
  • What you need to do before you ever hop on a call with a prospect
  • Why making an offer always feels so awkward (and how to change that)
  • Why you need to stop pressuring your prospects into buying
  • The best selling-system out there (and its one flaw)
  • How to sell your thing without having to be a black-belt salesperson
  • Subtle clues that someone is ready for your offer that you can’t afford to ignore
  • The most natural way to make your offer so it never feels “salesy”
  • 3 things you must have in place to get an easy “yes” from your prospects
  • And more

Listen Now

And here’s a link if you’re looking to book an interview.

The Biggest Reason You’re Not Making Sales

If you’re getting on sales calls and not converting, this is why… Most people start selling way to late in the process. They think selling is what happens in sales. But they couldn’t be more wrong. Most of what “selling” consists of is actually marketing. And, no, that doesn’t mean you need to be a marketer. But it does mean you need to understand a few key points… points that we cover in this week’s podcast. You’ll discover:

  • The differences (and similarities) between selling and marketing
  • Why most marketing sucks (and how to do it the right way)
  • How to get people coming to you, pre-sold
  • What buying from you says about the people who buy
  • Why what works on Facebook doesn’t work on LinkedIn
  • The secret behind actually connecting with leads on social media
  • 3 Things you might want to think twice about before posting
  • Why being professional isn’t a must for being a professional
  • How to create demand for the thing you have (yes, it’s that easy)
  • And a lot more

Listen now

And here’s a link if you’re looking to book an interview.

Are You Asking the Right Questions?

Forget everything you’ve ever read about sales scripts, NLP, and negotiating tactics. None of those things matter as much as you think they do. Getting clients comes down to two main things: getting into conversations and asking the right questions. But how do you strike up those conversations? And what kinds of questions should you be asking? Well, look no further, because you’ve just struck Gorilla Gold. This week’s episode has you covered: 

You’ll discover:

  • Why you need to go deep instead of wide
  • The biggest thing that ALL sales scripts get wrong
  • When you should try NOT to make the sale
  • The secrets behind asking the right questions
  • A super simple way to start up conversations with prospects
  • What a good doctor can teach you about client-getting
  • Why tactics will ALWAYS fail in the long run
  • How to get people begging to hire you (yes, really)
  • What kind of questions you should never be asking once you’re on a sales call
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

Why That “Proven Method” Didn’t Work for You

You’ve seen the commercials… “So easy a caveman could do it.” It worked for everybody in the testimonials. The guru swears by this approach. But when you tried to make it work, it blew up in your face… Why? This is the most common promises in marketing. “Push this button, take this pill, get these instant results.” So, was there something wrong with you that made it not work in your case? No. Not at all. You see, what’s good for the goose isn’t always good for the gander. But a lot of teachers and gurus out there just don’t care. It’s hurting customers and clients, and you’ve probably fallen victim to it, too. 

Here’s what you need to know:

  • What to do when two of your mentors disagree
  • Why “one-size-fits-all” is so appealing (and why it’s also total bullshit)
  • The dangers of living in a microwave popcorn society
  • One counterintuitive way to attract only the “perfect for you” clients
  • How to avoid massive refund request from angry clients and customers
  • Why honest really is the best policy when it comes to getting clients
  • What to do when you start hating the work you do for people
  • Why it hurts so much when the perfect client says no ( and what to do about it)
  • And a lot more

Tune in now.

And here’s a link if you’re looking to book an interview.

Who TF is LP?

Get to know more about the man behind the beard. Take a stroll down memory lane as Landon reveals his background in sales, why he left and eventually came back, and how he came to discover his ICA process. This one is more of a background story, but the number of gold nuggets in this episode makes it well worth the listen. 

Tune in and you’ll discover:

  • Why being corporate doesn’t have to mean “Suit and Tie”
  • The real reason some people get away with murder in the office
  • How to get preferential treatment from everyone you meet
  • The one thing that matters most to your clients (Do this right and nothing else will count against you)
  • 3 ways to make yourself “Unfireable”
  • Why sales scripts don’t matter if you have this one skill
  • The perfect time of day to call your potential clients
  • These simple slang words are killing your sales and you don’t even realize it
  • And a sh*t ton more

And here’s a link if you’re looking to book an interview.

How to Get More Money with Less Work

Overwhelm sucks. We take on new clients. We let “Mission Creep” expand our workload. We lose sight of what matters. And we start to ask ourselves, “Is this really what I want to be doing with my life?” Sound familiar? Looking for a way out that doesn’t include giving up on your purpose?

Well, you’re in luck. In this episode, you’ll discover:

  • What to do when you have too much on your plate
  • Three entrepreneurial personality traits that destroy entrepreneurs
  • The surprising source of where innovation comes from
  • Three reasons why more clients doesn’t always mean a better life
  • How to avoid being buried alive by your workload
  • Why knowing your genius zone is so important
  • How to stop being a general practitioner and start niching down on your specialty
  • The number one reason why you need to find new friends now
  • The only way you should ever expand your business
  • Something about “twisting nipples”
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

Check Yourself Before You Wreck Yourself

You started your business because you loved doing your thing. Then you realized that running a business was about a lot more than just the thing you loved to do.

Now you’re wondering if it was all worth it. This is the brick wall that every business owner will eventually face. How you handle it will decide whether you continue to succeed or pack it in and go home. If you’re starting to feel like your business is more hassle than it’s worth, you need to hear this episode. 

You’ll discover:

  • Why the most productive people end up hating their businesses
  • How to never lose the passion for your business
  • What to do when you just want to give up
  • Evolution is a killer; here’s how you survive it
  • The only one or two things you should really be doing in your business
  • How knowing how to dance will help you avoid mission-creep (yes, seriously)
  • When to pivot and when to double down
  • One simple question to ask yourself when you hit a brick wall in your business
  • And more

Listen now.

And here’s a link if you’re looking to book an interview.