Category Archives for Podcast
What to Fix and What to Ditch in 2019
Sometimes what got you here won’t get you to the next level. Sometimes what worked in the past is exactly what you need to go back to.
So how do you tell the difference? How do you know what to go back and try again? How do you know when it’s time to move on top something different? These are some of the hardest decisions a business owner has to make. But there’s a really simple way to figure out the answers.
In this week’s podcast, you’ll discover
- Why business owners stop doing the things that work
- The biggest difference between sales and marketing
- Why bright shiny objects can kill your profits
- How to know when it’s time to give up on a failing strategy
- What a 17-year-old and a two-year-old can teach you about business
- Why you need to focus on OFT (and what the heck OTF even is)
- If you should start a podcast or a webinar or what
- The biggest reason your content is connecting with your ICA
- (BONUS) The inside scoop on Landon’s secret pig roast
- And a lot more
Listen Now!
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ICA – How to Gets Them
So, now you know exactly who it is you want to work for. No more throwing spaghetti at the wall and hoping something sticks. You’ve got them narrowed down to a single needle in an entire haystack. So how do you go about finding them? Better yet, how do you get them seeking you out?
That’s what this week’s episode is all about. Tune in and you’ll discover:
- How to find your perfect clients on which social media platforms
- What things to look for that indicate they’ll want to buy from you
- Why you need to start having conversations with them now, before you even start selling
- The two things you HAVE TO DO before you initiate those conversations
- Why prospects ignore our efforts to reach out
- How to create natural feeling connections with your ideal prospects
- How to get them reaching out to you
- What warning signs you should look out for before you accept a new client
- Why having a traditional avatar won’t cut it anymore
- Why so many service providers take on garbage clients (and how to avoid falling into that same trap)
- And a lot more
Listen Now!
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ICA – WTF is That?
You’ve got a pretty good idea of who you want to work for. You’ve narrowed them down to name, age, gender, and profession. You even went through an exercise to flesh out things like their hobbies, their values, and their day to day lifestyle. So why do you keep getting stuck with clients you can’t stand working with?
It’s because the old way of defining your ideal client doesn’t work anymore. Truth is, it never really worked all that well, to begin with. But it was the best we had. Now, there’s a better way.
This week’s episode is all about that better way. You’ll discover:
- The most important part of finding your perfect clients
- Why you should only take on this one kind of client
- The three steps of filtering out the wrong clients
- The five aspects of finding your perfect clients
- The best way to stop wasting time chasing after the wrong people
- Why so many people end up working with clients they hate (and how NOT to fall into that same trap)
- Why the traditional Avatar Creation System is failing so many professionals
- And a lot more
Listen Now!
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How to Build Your Dream Team
At the Sales Gorilla, we’re always growing our business in one direction or another.
Lately, it’s been new projects and services, which also means new team members.
If you want to make an impact on the world, your business will inevitably go through the same.
Growing can be scary. It can bring a lot of pain.
But if you do it right, you can avoid all the bad stuff and get on with doing the work you love.
That’s what this week’s episode is all about.
Get some behind the scenes insight at how we’re growing the Sales Gorilla team, and the discover some of the lessons we’re learning along the way. You’ll also find out:
- Why you should be trying to get fired from your own business
- How to be a business owner who only does the one thing you love to do
- What to do if you have trouble “letting go” of the integrable parts of your business
- How to make sure you don’t hire the wrong people
- Why you should stop looking for the best people to bring on to your team
- The two key people you need to have in place before you make any other hiring decisions
- And a lot more
Listen now.
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The Three Stages Of Getting Clients
What if you had clients coming at you from all different directions at once?
What if, instead of chasing them down, they were being sent to you?
What if you had a constant flow of new leads who were already pre-qualified and a perfect match for who you wanted to work with?
There are three ways to get clients;
1. Go out and get them.
2. Have them referred to you.
And the third way – the most powerful way – you’ll have to listen to the podcast if you want to hear about.
In this week’s episode, you’ll discover:
- The one thing that makes getting the perfect clients a whole lot easier
- Why shouldn’t spend all your time chasing after clients
- 2 ways to get clients after you
- Why solving your prospect’s big problem isn’t converting them into clients
- 3 steps to getting clients right now
- How to know what your prospects want at which stage of their relationship with you (and when to give it)
- The best way to get the attention of your target market when they have no idea who you are
- How to be found when people are looking for someone who does what you do
- Key aspects you need to have in place on your social media profile
- Why skipping steps in getting clients will always backfire on you
- The best way to get a flood of new clients without doing any marketing
- How to be the person everyone else recommends
- And a lot more
Listen Now
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F*** Your Assumptions
Making assumptions is the 2nd fastest way to kill a deal. Not only does it make an ass out of “U” and “Me,” it’s also costing you clients.
You probably know the drill. You get on a sales call, you assume you know what the client needs, you hit the points in your script… and you get rejected.
You thought they were the perfect fit. You believed you had the perfect solution. They seemed like they were on board. But then they declined. What happened?
Don’t assume you have the answer. Listen to this week’s episode and find out. You’ll discover:
- How your assumptions about yourself are holding you back in life
- Why what you assume about your clients is losing you sales
- What the main cause of all disappointment in life comes back to
- Why you need to set clear expectations at the beginning of your business relationships
- 2 simple ways to make working with clients a whole lot easier
- The real reason why prospects hate it when you assume you know what the need
- The one thing your clients really want to hear from you on a sales call that will make you almost irresistible to them
- And a lot more
Listen now.
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Escaping the Scarcity Spiral
Here’s the problem we all have when we’re starting out; we lack proof of our value so valuable people look right past us. It’s like the old problem of “how am I supposed to get the experience if you won’t give me the job?” and it can be a deal killer.
The best way to get your foot in the door is to give someone something of value. But if you can’t see your own value, how can you possibly give what you don’t have? And if you can’t deliver value upfront, how can you possibly become valuable in the future? This is the feedback loop that kills more careers before they even start. And there’s only one way to escape it. Listen to this week’s episode and discover the secrets of:
- How to make yourself valuable to people who already have everything
- Why you don’t see your own value (and how to fix it)
- Where you need to focus your attention if you really want to solve someone’s problems for a profit
- One simple mindset shift that makes you immediately more attractive to your ideal clients
- Why most people never get out of scarcity mindset
- The best way to lead a sales conversation
- Why giving is the best way to receive what you want in life
- How simple wins always lead to bigger wins
- Why looking at the bigger picture isn’t the best way to connect with your clients
- And a lot more
You don’t want to miss this one. Tune in now.
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A Cold Splash of Water in Your Face to Help You Get More Clients
Being great at what you do isn’t enough to keep you in demand. Because the internet makes it so easy for prospects to shop your competition, most of us are on a constant chase to find work. But this doesn’t have to be the case.
In fact, the very thing that turns you into a commodity, (stupid internet) can be the thing that has you flooded with new clients – If you know how to work it. But work it, you must. It’s not the easy street cakewalk all those other gurus sold it to you as.
If you’re ready for some hard truths, Landon’s here to give you the kick in the butt you need.
You’ll hear:
- Why even the best service providers still struggle to get clients
- The 3 things you need to have if you want more clients
- How to play the numbers game by putting the numbers in your favor
- What to do when you hit a string of rejections
- The 2 things your parents taught you that are holding you back in life
- How to “people” correctly (yes, that’s a real thing)
- Why your close ratio will naturally get better over time
- Why not all leads are leads
- And a lot more
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Deal Making – Learn This First
You’ve impressed your prospect. They know, like and trust you. Now, they want to get on a call with you and see what kind of a deal you can come to. This is the point at which most people screw it all up.
Here’s why… Most people don’t know a few key things about having that final sales conversation. They go in flying blind and the end up crashing and burning as a result. Don’t let that happen to you.
This week, Landon drops some bombs on you. You’ll discover:
- The 3 things that every irresistible deal consists of
- Why you can’t skip paying your dues
- The reason conversations are the key to success
- Why talking about their big problem isn’t going to get their attention
- Why being “OPEN” helps you close more sales
- The one kind of client you should never take on
- What to do when your prospect doesn’t like the real you
- And a lot more.
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