Category Archives for Podcast
Trashcan Assets (WTF Is That?)
How is a business owner like a dumpster diver?
The answer may shock you. The fact is, you’ve probably thrown out some of your best assets in search of the next, newest thing.
If you’re like most people, you’ve got gold laying around in your wastebasket. From clients you undervalued to marketing you gave up on, you’re literally throwing some of your best assets into the trashcan.
How do you know what to dig back out?
Tune into this episode of the Sales Gorilla Podcast. You’ll discover:
- Why you need to stop looking for new leads
- How to get more clients by cutting back on your marketing
- Finishing projects might be the worst thing you could do in your business… here’s why
- What to do when you’ve bitten off more than you can chew in your business
- The biggest threat “visionaries” pose to their own businesses
- Why most business owners ignore their biggest market
- The hidden dangers behind the “test and adjust” approach to advertising
- And a lot more
Listen now.
And here’s a link if you’re looking to book an interview.
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Why You’re Stuck in Your Business
Feeling stuck? Keep bumping into a glass ceiling? There’s an easy way to fix that, but you’ve gotta let go of what got you to where you are now.
Different parts of your journey require different tools and approaches. What worked when you had two clients won’t work when you have 20.
And if you don’t know when to let go of things that no longer serve you, they’ll pull you down and maybe even destroy your business. We just went through one of these growth spurts in the Jungle.
You may have noticed #FNL isn’t as long or frequent as they used to be. There’s a reason for that.
Find out why, and discover:
- When to double-down and when to pivot
- How to de-clutter all the busy work you’re doing now
- Why running a business is like racing a triathlon
- What to do when your business gets too big for you
- How to give up on the things that no longer serve you
- Why you should make yourself obsolete in your own business
- One easy trick to fall back in love with your business
- And a lot more
All in this week’s Sales Gorilla podcast.
And here’s a link if you’re looking to book an interview.
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If It Makes You Happy (Then Why the Hell Are You so Sad ?)
Find the work that makes you happy and you’ll never work another day in your life… really?
After two or three years, the honeymoon phase is over. That work you loved? you hate it now. Those clients you loved? You dread dealing with them now.
What’s a gorilla to do? Should you pivot? Is there a way to re-energize your passion? Should you give up and go back to your corporate gig? Before you do any of that, listen to this episode.
You’ll discover:
- Why most entrepreneurs chase the wrong things to get happy
- The true connection between money and happiness
- Why most people end up hating the work that makes them happy
- How to find long-term enjoyment with the clients you have
- The two things that will always kill your passion for your business
- What to do when you no longer love the work you do
- When it’s okay to sacrifice happiness for money
- Some things you might not want to know about the Gorilla behind the scenes
- And a lot more
Listen now.
And here’s a link if you’re looking to book an interview.
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Relationship Marketing Vs. The Client Journey
Most marketing these days is designed for selling a product, not a service. The systems designed for selling your service were perfected before the rise of social media, and haven’t yet evolved.
This means there’s a huge gap between what works and the tools we now have available. Gorilla Army Nation is all about taking what works in classic selling and combining it with what’s working in digital marketing.
It’s knowing what to adopt and what to ignore that makes all the difference. By listening to this episode, you’ll know exactly what falls into each one of those categories. Landon reveals:
- How tradition product marketing applies to client getting (and how it differs)
- The difference between manufactured relatability and natural relatability
- Why market research is a MUST, especially when you’re on a sales call with someone
- The two steps in social media to attract the exact people you want to work with
- Why you can’t sell a course the same way you sell consulting (it’s about them, not you or your offer)
- The 4 questions you need to know the answers to if you want to make the right offers to the people, at the right time
- How to take a traditional marketing funnel and turn it into an authentic relationship funnel
- 3 steps to getting people sold before they ever even get on a call with you
- Why the “One to Many” model doesn’t work with client acquisition
- What to do instead
- And a lot more
Listen now.
And here’s a link if you’re looking to book an interview.
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How to Break the Ice with Prospects
So, you’ve done all the prep work. You’ve picked out who you want to work with. You’ve researched them so well you know them better than they know themselves. You’ve made yourself a part of their world.
But you still haven’t taken that final step and sent them a message to connect. If this is you, not knowing what to say is the biggest thing holding you back.
Fortunately, We’ve got you covered. This week’s podcast is all about that very thing; what to see at each step of the process to turn cold leads into hot buyers.
You’ll discover:
- Why some people have no problem initiating conversations while others struggle
- The 2 things that make starting a conversation so much easier
- The main reason we turn people off when reaching out to them
- How to guarantee people respond to your outreach messages
- What you MUST do before you ever reach out to somebody cold
- Why so many people trip up when transitioning into an offer (and what to do instead)
- The easiest way to open up a new conversation with people you want to work with
- How to re-engage opportunities that slipped through the cracks
- And a lot more
This is easily one of the most valuable episodes of the podcast EVER.
Listen now.
And here’s a link if you’re looking to book an interview.
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Throwing Rocks at Gurus
The best way to gain an audience is to take shots at someone who already has one. Rappers do this all the time, and it always works out great for them.
So why not apply it to your business model? Being divisive will get you some attention. But is it the right kind of attention? Are the gurus telling you the whole story when they say you need to pick an enemy and start throwing rocks at them?
Is there a better way?
This week’s podcast is all about that. Landon gives his thoughts on why you shouldn’t listen to those gurus. Then he tells you why you shouldn’t listen to him either. Confused yet? Good, you should be. It’s a nuanced issue and people screw it up way too often.
Tune in and you’ll discover:
- The best way to get ahead in your niche
- What causes infighting in movements
- How you look to others when you’re overly opinionated
- The hidden danger social media can present to your brand
- How to remain humble while still being a strong leader
- Why you should NEVER join in on dog piles
- How to tell who’s faking it and who’s actually making it on Facebook
- The one type of person you should never tie your brand to
- The best way to plant your flag without starting a war
- Why you should never talk people into seeing things your way
- How turning away clients can actually save you money
- And a lot more
Listen now.
And here’s a link if you’re looking to book an interview.
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Freedom. Choice. Independence.
This was our July 4th episode. We recorded it on Independence Day because Landon had an important message he wanted to share with you. Did it suck, having to work on the holiday?
Nope, not at all. In fact, we had a pretty good time.
While everybody else was stressing out about going back to work the next day, we were enjoying our freedom. While others were worried about finding new clients, we were enjoying each other’s company. That’s what being a Gorilla is all about. Wanna know how it’s done? Tune and discover:
- The best ways to find freedom in your business
- Why most people should not be business owners
- How to make your work not feel like work
- Why so many business leaders end up being dictators
- How freedom of expression defines the Gorilla Army Mindset
- The one personality trait that will draw people to you like a magnet
- Why most people end up being slaves to their businesses (and how to avoid it)
- And a lot more.
Listen now 🙂
And here’s a link if you’re looking to book an interview.
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How to Tell If You’re a Sales Gorilla
Selling yourself sucks. Especially if you’re still doing it the old way. It’s a contest of wills. You’re constantly trying to get the upper hand. when you win, you walk away feeling like a slimeball…
But at least you got the sale, right? There’s a better way. But if you like the old way, we don’t even want you in our world. The Jungle is for people who get why the old way sucks and what to find something that works better. In this week’s episode, you’ll discover that “something better.” You’ll also discover:
- Why you need to narrow down who you’re looking to work for
- The one kind of people who Landon refuses to work with
- How to tell if you’re wasting your time in your current venture
- Why being yourself is so important in getting the perfect clients
- How to get a black belt in selling and become a Sales God
- Why weekend sales seminars are ruining salespeople
- The biggest reason not to take on work you don’t want to do
- Why shaking down prospects stopped working (and what to do instead)
- How to deal with the rejection of “bad fit” clients
- And a lot more
Listen now.
And here’s a link if you’re looking to book an interview.
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Are You Giving Away Too Much Free Information?
All the gurus talk about moving the free line. What the next person is charging for, you gotta be giving it away for free. That’s how you get the market to choose you. Right?
What about when you get on a sales call? You impress them with your vast amount of knowledge. You drop a ton of free value in their laps. Then they go with your competitors and leave you hanging with your junk out. But why?
The answer is pretty simple. There’s a time to educate and a time to shut up and listen. Knowing when to do which is the key to getting new clients. Tune into to this week’s episode and discover:
- Who to pursue and who to ignore
- What to ask and what to avoid on a sales call
- Why you should never tell them how what they’re buying works (it’s not for the slimy reason you think it is)
- When and where it makes sense to be educating your market
- Why consumers have more power in today’s market and how to shift that power dynamic back into your favor
- The difference between marketing and sales
- The fastest way to push away a prospect (you’re probably doing this without even knowing it)
- And a lot more
Warning, We got a little fired up on this one. Listen at your own risk.
And here’s a link if you’re looking to book an interview.
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Should You Start a Podcast for Your Business?
A BIG change is taking place with the Sales Gorilla Podcast. Will it affect your decision to start a podcast of your own?
I don’t want to give anything away, so I’ll just jump straight to the bullets for this episode. We’ll be talking about:
- How to use a podcast to grow your network
- Why the size of your audience doesn’t matter as much as you think it does
- Some exciting news about the future of this podcast
- The best way to get guests on your podcast, YouTube channel, Facebook Lives, etc.
- How the 80/20 rule applies to collaborative content creators
- Why most hosts bore the F*** out of their listeners (and how not to do the same)
- The one mistake that will kill your podcast and will also kill any sales calls you make
- How to have your input added to the show
- And a lot more
Listen now.
And here’s a link if you’re looking to book an interview.
Podcast: Play in new window | Download