Back to the Basics of Client Acquisition

Back to the Basics of Client Acquisition Getting new clients is easy, if you know the steps to follow. Getting the right clients requires a little more insight into the process. This week, we go back to the fundamentals. This is what works, what doesn’t work, what you’re overcomplicating, and why. 

Tune in and you’ll discover:

  • Proof that getting clients is easy
  • Why sales takes so long to master (and why you don’t have to bother)
  • What kind of people you should NEVER sell to
  • The difference between good clients and great clients
  • One big RED FLAG to watch out for in nightmare clients
  • Why getting great clients only takes minimal effort (if you do it right)
  • What kind of people can’t use these techniques to get more clients
  • The hidden danger in using CRM automation
  • Why building a giant audience might be preventing you from getting new clients
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

Changing Positions

One of our clients woke up to a rude awakening this week. After responding to a post from someone they trusted, they were treated to a giant serving of “FU. Pay Me!” As a result, said trusted guru has lost a follower, lost goodwill in the market, and shown their true colors. What’s worse, the method they promote is based on the same tactics… and people are buying it. This is bad news for the suckers who buy into this way of getting clients, but great news for the Gorillas. While everyone is out harassing leads, you can be attracting them. While everybody else is out burning bridges, you can be building them. ‘Tis the season for changing positions.

Tune in and discover:

  • Why so many salespeople pull bait-and-switch tactics on their prospects
  • When to start qualifying people so you don’t come off like a douche canoe
  • One BIG advantage Gorillas have over other entrepreneurs out there
  • The worst (and most popular) way to get leads on LinkedIn, and why you should NEVER use it
  • Why tons of leads isn’t always a good thing
  • One way word of mouth marketing can ruin your business
  • How to avoid the “Follow up with me, bro” game
  • Why you don’t need to know sales
  • What salespeople and 12-year-olds often have in common
  • and a lot more

Listen now

And here’s a link if you’re looking to book an interview.

How To Deal When Sh*t Gets Real

Everybody focuses on how to get clients. But what happens when the clients you get are more trouble than they’re worth? This week, we take a deep dive into how to make sure you don’t get stuck with clients you hate, what to do if you do, and why it happens in the first place. If you’ve ever found yourself thinking, “I should have listened to my gut and not taken this person on as a client,” this is the episode for you. 

You’ll discover:

  • Why boundaries are so important for dealing with clients
  • Proof that authenticity is more important now than ever
  • How to make sure you don’t end up in bed with a nightmare client
  • One major red flag to look out for when prospecting
  • Why awesome clients go bad (and what you can do to avoid it)
  • What to do when a client throws you a curveball
  • The counterintuitive way to find the best clients
  • and a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

How to Deal With Uncontrollable Clients

Most of us leave or corporate jobs because we want to be in control of our own destinies. We’re tired of controlling bosses and oppressive work environments. We venture out on our own and find we end up having the same control struggles with our clients… Did we jump out of the frying pan and into the fire? If you’ve taken on a client and felt like they were a control freak, this episode is for you. If you feel like your own desire for control and order has spoiled client relationships in the past, this episode is for you. If you’re struggling for control over your business and you just want some peace in your life, this episode is for you. 

In this week’s podcast, Landon reveals:

  • Why trying to control your clients is a losing proposition
  • The only two things you really have control over
  • The reason most selling systems actually lose you sales
  • Why “overcoming objections” is a waste of your time and energy
  • How clients are a lot like cranky 2-year-olds
  • What to do when a client has too much control of you
  • How to set boundaries and maintain healthy relationships with people
  • The biggest reason you MUST get over your fear of rejection
  • What it means when a client is a control freak (and why you should avoid them at all costs)

Listen Now.

And here’s a link if you’re looking to book an interview.

Reaching Out vs Attraction Messaging

Is it better to go out and get new clients, or have them come to you? Truth is, both ways have their pros and their cons. If you’ve been following the ways of the Jungle, you know how to start conversations with ease. It’s also likely that your inbox is flooded with people wanting to talk to you about your thing. Each of these requires a different approach. 

Tune in this week and you’ll discover:

  • What’s better, reaching out or attracting people
  • How to pre-qualify people and avoid wasting time
  • Why “more leads” isn’t really what you need
  • How to build a pipeline of perfect prospects
  • What to do when your leads play hard to get
  • Why you should never waste your time on cold-calling
  • The real reason you should never ghost a prospect
  • How to let the wrong fit people down easy
  • The downside of being flooded with leads
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

Is Now the Time for You to Create an Online Course?

The promise of an online course appeals to most entrepreneurs out there. Make it once and sell it over and over again. Position yourself as an authority. Have a great way to capitalize on people who aren’t yet ready for your higher-ticket offer. All the gurus do it. They all encourage you to do it. Obviously it’s a great idea… right? Maybe not. At least, not for everybody. For a lot of business owners and service providers, making a course is just another bright, shiny object. It’s a way to waste a lot of time and money on something that will never gain traction. Worse, it might tarnish your brand, rather than add to it. This week’s episode is all about that.

Tune in and you’ll discover:

  • What makes the most sense for your personality
  • The biggest drawback to creating a course
  • Why not all services can be productized
  • When it makes sense to turn your knowledge into a course
  • Why it’s not always an “either/or” situation
  • How to make a product and service work together
  • The parts of your business that should NEVER be made into an online course
  • The main question you need to ask yourself before you even think about creating an info-product
  • Why the best inspiration comes from frustration
  • How to know if you should even create a course for your business
  • Why you shouldn’t sell your service to everyone who bought your course
  • And a lot more

Is making a course the right thing for your business? Listen now to find out.

And here’s a link if you’re looking to book an interview.

The Silky Smooth Way to Transition Into Your Offer

Tired of beating around the bush with your prospects and leads? Not sure how to transition into an offer without sounding awkward and salesy? Worried that you didn’t strike while the iron was hot? If this describes you, chances are you’re missing out on a ton of opportunities. Not to worry, we got you covered. This week’s episode is all about how to transition into your offer when you’re talking to a prospect. But here’s the secret… it’s not about what you say, it’s about what you ask. After you hear this episode, that’ll make perfect sense. 

You’ll also find out:

  • Why all those sales scripts aren’t working for you
  • What you need to do before you ever hop on a call with a prospect
  • Why making an offer always feels so awkward (and how to change that)
  • Why you need to stop pressuring your prospects into buying
  • The best selling-system out there (and its one flaw)
  • How to sell your thing without having to be a black-belt salesperson
  • Subtle clues that someone is ready for your offer that you can’t afford to ignore
  • The most natural way to make your offer so it never feels “salesy”
  • 3 things you must have in place to get an easy “yes” from your prospects
  • And more

Listen Now

And here’s a link if you’re looking to book an interview.

The Biggest Reason You’re Not Making Sales

If you’re getting on sales calls and not converting, this is why… Most people start selling way to late in the process. They think selling is what happens in sales. But they couldn’t be more wrong. Most of what “selling” consists of is actually marketing. And, no, that doesn’t mean you need to be a marketer. But it does mean you need to understand a few key points… points that we cover in this week’s podcast. You’ll discover:

  • The differences (and similarities) between selling and marketing
  • Why most marketing sucks (and how to do it the right way)
  • How to get people coming to you, pre-sold
  • What buying from you says about the people who buy
  • Why what works on Facebook doesn’t work on LinkedIn
  • The secret behind actually connecting with leads on social media
  • 3 Things you might want to think twice about before posting
  • Why being professional isn’t a must for being a professional
  • How to create demand for the thing you have (yes, it’s that easy)
  • And a lot more

Listen now

And here’s a link if you’re looking to book an interview.

Are You Asking the Right Questions?

Forget everything you’ve ever read about sales scripts, NLP, and negotiating tactics. None of those things matter as much as you think they do. Getting clients comes down to two main things: getting into conversations and asking the right questions. But how do you strike up those conversations? And what kinds of questions should you be asking? Well, look no further, because you’ve just struck Gorilla Gold. This week’s episode has you covered: 

You’ll discover:

  • Why you need to go deep instead of wide
  • The biggest thing that ALL sales scripts get wrong
  • When you should try NOT to make the sale
  • The secrets behind asking the right questions
  • A super simple way to start up conversations with prospects
  • What a good doctor can teach you about client-getting
  • Why tactics will ALWAYS fail in the long run
  • How to get people begging to hire you (yes, really)
  • What kind of questions you should never be asking once you’re on a sales call
  • And a lot more

Listen now.

And here’s a link if you’re looking to book an interview.

Why That “Proven Method” Didn’t Work for You

You’ve seen the commercials… “So easy a caveman could do it.” It worked for everybody in the testimonials. The guru swears by this approach. But when you tried to make it work, it blew up in your face… Why? This is the most common promises in marketing. “Push this button, take this pill, get these instant results.” So, was there something wrong with you that made it not work in your case? No. Not at all. You see, what’s good for the goose isn’t always good for the gander. But a lot of teachers and gurus out there just don’t care. It’s hurting customers and clients, and you’ve probably fallen victim to it, too. 

Here’s what you need to know:

  • What to do when two of your mentors disagree
  • Why “one-size-fits-all” is so appealing (and why it’s also total bullshit)
  • The dangers of living in a microwave popcorn society
  • One counterintuitive way to attract only the “perfect for you” clients
  • How to avoid massive refund request from angry clients and customers
  • Why honest really is the best policy when it comes to getting clients
  • What to do when you start hating the work you do for people
  • Why it hurts so much when the perfect client says no ( and what to do about it)
  • And a lot more

Tune in now.

And here’s a link if you’re looking to book an interview.

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