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Are You Playing by the Old Rules of Marketing?

Be obnoxious. Interrupt people’s day. Spam them with the same message over and over again. Make sure they know your name. Call them during dinner. These are the old rules of marketing and they don’t work anymore.   The world has moved on. Have you? Has your marketing?   What works in the current atmosphere where social media and algorithms have changed the way we interact with each other? How do you maintain a brand when people are sick of branding?   In this week’s podcast, Landon breaks down:

  • Why the dark arts of marketing aren’t working anymore
  • What to do instead
  • How people want to be marketed to, today
  • The real difference between sales and marketing
  • How social media has changed the way we need to market (it’s not what you think)
  • Why branding doesn’t work as well as it used to
  • Why there’s not a 1-six-fits-all approach to modern marketing
  • How “authenticity” could actually be losing you sales
  • What you can learn from watching Wendy’s on Twitter
  • And a lot more

  Listen now.

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