All the gurus talk about moving the free line. What the next person is charging for, you gotta be giving it away for free. That’s how you get the market to choose you. Right?
What about when you get on a sales call? You impress them with your vast amount of knowledge. You drop a ton of free value in their laps. Then they go with your competitors and leave you hanging with your junk out. But why?
The answer is pretty simple. There’s a time to educate and a time to shut up and listen. Knowing when to do which is the key to getting new clients. Tune into to this week’s episode and discover:
Warning, We got a little fired up on this one. Listen at your own risk.
And here’s a link if you’re looking to book an interview.
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